Robyn Sumner

Head of Sync, UK - Believe

With over 14 years of experience in the sync industry, Robyn Sumner is a seasoned professional who has carved out a distinguished career in the world of music licensing. Currently serving as the Head of Sync, UK at Believe Music, Robyn oversees the strategic direction of sync efforts for the UK company, ensuring that music from Believe’s diverse roster aligns with high-profile brand campaigns, film, television, and other media opportunities.

Throughout her career, Robyn has worked across various sectors of the music industry, including publishers, labels, and artist services. Her expertise spans the independent music sector, where she has developed a keen understanding of both the creative and business aspects of the industry. She has procured high-impact sync campaigns with some of the world’s most iconic brands, including Lloyds, McDonald's, Waitrose, and Nike, helping to bring music to the forefront of advertising and media.